KNEWD.

The Mirage.

Work hard, get raises, buy a house, or "just start a business." Here's what those promises look like with the numbers filled in.

01 / Raises vs. inflation

Your raise was a pay cut.

%
%

US prices rose roughly 23–25% from 2020 to 2025 (about 4.3% a year). Groceries, rent and insurance rose more.

Starting salary $95,000 — from your Real Wage page.

On paper after 5 yrs
$110,131
What it actually buys (today's dollars)
$89,225

You'd need $117,259 just to stand still. Staying put cost you $5,775/yr in buying power.

02 / Housing, 5 years later

Same house. Twice the hours.

$
%
$
%

Defaults are rough US median figures. 20% down, 30-year fixed, principal and interest only — before tax, insurance and HOA.

2019 payment
$1,207/mo
Today
$2,142/mo
Hours of your life per mortgage payment
48 → 86 hrs

At your real wage of $24.96/hr. Payment up 77%. Your salary didn't do that.

03 / 'Just start a business'

Cold email is dead. Who you know isn't.

%

Burned-out buyers drowning in AI-written pitches don't reply. 1–3% is common; often lower.

Clients from cold email
0.5
Clients from warm intros
2.0

Assumes ~10% of cold replies and ~40% of warm intros close. Illustrative, not data.

  • → Many "self-made" founders started with a family loan, a spouse's salary, or no rent to pay.
  • → Big contracts go through warm intros: alumni, ex-colleagues, golf partners, a parent's friend.
  • → Without that, the real move is small and cheap: sell one skill to people who already know you, keep costs near zero, and protect your runway.
04 / LinkedIn Lunatics

Thank you for firing me 🙏

Chad Synergy
Visionary | Ex-Everything | Open to Work

Humbled and honored to share some personal news. Leadership made the brave, difficult decision to let me go one week before my vesting cliff. If this resonated, repost ♻️ to help someone in your network who is also being 'freed up'. #NextChapter

Translation: I was laid off by an email so the stock could pop 2% and the CEO could hit his bonus. I am scared and the job market is a meat grinder.

Corporate → English
We're a family here
We'll ask for loyalty we'll never return.
Excited for my next chapter
I was fired and I'm not allowed to be angry about it.
Wearing many hats
Doing three laid-off people's jobs for one salary.
Fast-paced environment
Understaffed, permanently on fire.
Competitive compensation
Below market. We checked.
Unlimited PTO
You'll take less vacation than ever and feel guilty about it.
Return to office for collaboration
We signed a 15-year lease.
Merit increase
A raise smaller than inflation. A pay cut with a nicer name.